WHAT IS A MANIFESTO ANYWAY?

A manifesto is a written statement declaring publicly the intentions, motives, or views of its issuers.   

WHY DO WE NEED A MANIFESTO?

Let there be no ambiguity, we exist to help drive this community to be the best version of itself possible.   

CAN YOU GIVE ME SOME HISTORY?  
 
The Channel began in the mid-90s with a vision, and while the industry itself has evolved, the vision remains. What is the vision?  

For years, we have addressed this industry by the "three legs of the stool" that drives the industry itself: the suppliers, the TSD, and the Trusted Advisor. In the last five years, the industry has been forced to evolve. In early 2020, Covid hit and overnight, changed the way our industry operated. As a historically face-to-face, happy hour, and event-centric industry, we needed to adapt. We quickly learned how to manage relationships with end-user clients, TSDs, advisors, suppliers, and more via online webinars, conference calls, and video meetings. We evolved rapidly through Covid, as did many industries across the world.  

We demonstrated a great ability to pivot through Covid, and by early 2021, the industry pivoted again. Private equity entered the market by investing millions of dollars in the acquisition of the trusted advisor community. While the TA community began to see acquisitions occurring at a breakneck pace, private equity also invested in the TSD community. By the end of 2021, it was clear that between private equity and Covid, the evolution of this industry was in full swing. Two legs of the stool, the TSD and TA, had evolved.   

OUR GOAL:

The Channel Advisors™ primary goal is to support the supplier community in becoming the best version of themselves possible. Through education, assessments, coaching and more. It is our thesis that a strong supplier community is a stronger industry. When the supplier community is at its best, we are selling more with the TSD's which drives revenue. When we are driving more revenue through the TSD's, we are winning business through the Trusted Advisor Community which also cares for our end user customers. 

AND NOW…..THE MANIFESTO! 

OUR VISION:  

At The Channel Advisors™, we promote & support a thriving ecosystem where Suppliers, Technology Solutions Distributors, Technology Advisors, and any other supporting entity can collaborate and seamlessly provide unparalleled value to customers procuring technology through the indirect channel. We strive to elevate the entire community, ensuring that each player's strengths compliment the others, resulting in holistic solutions that exceed customer (industry or customer?) expectations.    

OUR MISSION: 

Our mission at The Channel Advisors™ is to continue to unify the indirect channel community and empower its members to achieve collective success. We are committed to creating and providing comprehensive resources, fostering collaboration, and driving innovation to enhance the customer experience and maximize outcomes for all stakeholders involved.  

TCA CORE VALUES: 

COLLABORATION: We believe in the power of collaboration and recognize that by working together, we can achieve more than any individual entity can on its own. We encourage open communication, knowledge sharing, and mutual support among Suppliers, Distributors, and Advisors.    

CLIENT-CENTRICITY: Our clients (we need to describe our clients before we talk about them. Who are they?) are at the heart of everything we do. We are dedicated to understanding their needs, delivering tailored solutions, and ensuring their satisfaction throughout their journey. We strive to exceed expectations and create long-lasting partnerships built on trust and value.  

INTEGRITY: We uphold the highest standards of integrity, honesty, and ethical conduct in all our interactions. We believe in transparency, accountability, *authenticity* and fairness, and we are committed to conducting business with integrity and professionalism at all times.   

CONTINUOUS IMPROVEMENT: We are committed to continuous learning and improvement. We embrace innovation, adapt to change, and proactively seek opportunities for growth and development. We encourage experimentation, feedback, and reflection to drive ongoing enhancement and optimization.  

OUR APPROACH:

ECOSYSTEM ANALYSIS: We conduct thorough analyses of the indirect channel ecosystem, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). By understanding the dynamics and nuances of the ecosystem, we uncover areas for improvement and innovation.   

GAP IDENTIFICATION AND COMMUNITY INVOLVEMENT: We bring the community together to help identify gaps and inefficiencies within the ecosystem and develop targeted strategies to address them. Whether it's improving processes, enhancing communication channels, or developing new solutions, we work collaboratively to bridge gaps and drive positive change.    

WIN-WIN SOLUTIONS: We believe in creating win-win solutions that benefit all stakeholders involved. By aligning incentives, sharing risks and rewards, and fostering mutual respect and trust, we ensure that every partnership is built on a foundation of shared success.  

OUR COMMITMENT TO CHANNEL HEALTH:

We are dedicated to the health and well-being of the channel community. We strive to create an environment where everyone can thrive, providing opportunities for personal and professional growth, fulfillment, and satisfaction. Through mentorship, training programs, and resources for self-improvement, we empower individuals to achieve their goals and aspirations. We are committed to fostering a culture of appreciation, recognition, and inclusivity, where every member feels valued and respected. Together, we will build a channel ecosystem where everyone can fulfill their needs and find fulfillment in their lives, achieving their highest potential and creating lasting impact. Join us in our journey to elevate the channel and empower its members to thrive. Together, we can shape the future of the indirect channel and make a difference in the lives of all who are part of it.